Contains multiple applications. True color formula. Targets only gray for a natural look. 5 easy minutes. The world’s leader in men’s haircolor. Formulated for facial hair: penetrates coarse, resistant facial hair. No drip thick gel conditions and softens as it colors. Looks natural: targets only the gray hair. Replaces it with subtle tones that match your natural hair color. Matches shampoo-in haircolor shades perfectly, too. Really lasts: deep-penetrating color lasts until gray grows back. And, you get multiple applications from every box. Fast and easy: gets rid of gray in 5 minutes. Easy application with ergonomic brush. Can’t-miss color: just for men comes in 11 natural-looking shades. So, it’s easy to find one that truly matches your natural hair color. Can’t decide between two shades? try the lighter one first. You can always go darker later. 2005 winner: men’s health grooming awards. Made in usa.