Targets only gray for a natural looknew.true color formulaformulated for facial hairpenetrates coarse, resistant facial hair. No-drip thick gel conditions and softens as it colors.looks naturaltargets only the gray hair. Replaces it with subtle tones that match your own natural hair color. Matches just for men shampoo-in hair color shades.lastsdeep-penetrating color lasts until gray grows back. And, you get multiple applications from every box.fast and easygets rid of gray in 5 minutes. Easy application with ergonomic brush.can’t-miss colorjust for men comes in 11 natural-looking shades. So, it’s easy to find one that truly matches your natural hair color. Can’t decide between two shades? try the lighter one first. You can always go darker later.